Article From: "Matt Heiman"   Read full article

 When you ask a VC what they look for in investments, you’re likely to get a response that involves going after a large “total addressable market.” On the surface, the use of TAM as a key investment criteria makes sense. The only problem is that if you had applied the TAM framework over the past 25 years, you would have passed on most of the best venture investments of all time. Read More

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